Vessel Market Analysis, Marketing, Planning & Commercial Strategies

Increasingly DMC are being required to provide backup to both vessel and barge owners, or the owners of operational assets such as diving or ROV systems in terms of analysing the market, planning for a marketing effort, and the creation commercial strategies.

There are times when it takes an outside view of a market and the place in that market for a contractor’s services in order to complete a successful marketing plan or commercial strategy. With our daily brokers view of the market for specialist offshore vessels & barges and sub-sea equipment, statistical analysis using our vessel database, and also via our network of specialist associates, we are able to spot trends, see gaps in the market and pick up on areas of over/under-supply. Often that provides the final piece of the jigsaw for a commercial manager seeking to best present his company’s services to what is becoming an increasingly fickle market. Free of corporate blinkers, an inward focus on specific vessels or equipment, or commercial imperatives (the demands of senior management or stock-holder for good-news), DMC are able to provide a wholly objective picture of a market, and from there are able to propose realistic marketing plans and commercial strategies for the consideration of clients.

A similar requirement exists with the users of contractor’s services, the Hirers and the Charterers of vessels, barges or diving or ROV systems. Here, our clients are looking for a comprehensive and objective overview of a specific market so as to create the best strategy for the procurement of such services. In this instance, DMC are able to define the exact market place, the players, and the resources that the players can offer. This enables a client to better focus their procurement effort. From here we are able to comment on the balance of the market (buyers or sellers market) and market rates, the availability and geographic location of required resources, and then suggest the best means of presenting a request for quotation to the market.